Jamie Turner is the chief content officer of the 60 Second Marketer, the online magazine for BKV Digital and Direct Response. He is also the co-author of “How to Make Money with Social Media” now available at fine bookstores (and a few not-so-fine bookstores) everywhere.
via mashable.com
Measuring the success of any online venture should always come back to ROI and Customer Lifetime Value metrics. Thanks Jamie for reminding people that although Social Media is all the rage, it still needs to be profitable and sustainable.
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